About the Official Directory & Buyers Guide

A 160-page professionally published directory

Distributed during the 49th Chennai Book Fair

Used by:

  • General public & families
  • Students & avid readers
  • Publishers & authors
  • Institutions & libraries

Serves as:

  • Fair navigation guide
  • Participant directory
  • Reader reference guide
  • Discount & Coupons
  • Brand discovery platform

This is a guide that visitors carry with them — not a flyer they throw away.

Why This Directory Delivers Visibility

Direct access to end consumers

Reach readers who are actively browsing, buying and discovering books.

High footfall, high dwell time

Visitors spend hours at the fair, repeatedly referring to the directory

Family & student audience

Ideal for brands targeting households, education, learning & lifestyle.

Physical presence beats digital noise

No ad skipping, no scrolling — your brand stays visible.

Long shelf life

Many visitors take the directory home and keep it.

Who Can Benefit from Advertising?

Publishers & bookstores

Educational institutions & EdTech platforms

Coaching centres & training institutes

Schools, colleges & universities

Courier Partner & Logistics

Banks & financial services

FMCG & household brands

Health, wellness & lifestyle brands

Children-focused brands

Digital platforms & apps

Advertisement Options Available

Full Page Advertisement

Rs 20,000 + 5% GST

Half Page Advertisement

Rs 12,000 + 5% GST

Quarter Page Advertisement

Rs 6,500 + 5% GST


Inside Front / Back Cover

Price Upon Request


Distribution & Reach

Purchased by visitors and participants for use throughout the book fair

Available at all the ticket counters and major book stalls

Circulated throughout the entire fair duration

Retained as a reference guide even after the event

Print Run: 60,000 - 1,00,000 copies

Important Dates

Advertisement booking opens 20 December 2025
Artwork submission deadline 25 December 2025
Directory print date 31 December 2025
Book Fair dates 07 January - 19 January 2026

Why Advertise Through Us?

Your trusted partner for impactful advertising

01

Experienced Publishing
House

Decades of expertise in creating high-quality publications that deliver results

02

Directly Associated with
BAPASI

Official partnership ensuring authenticity and maximum reach at the book fair

03

Transparent Pricing

Clear, upfront costs with no hidden fees - know exactly what you're investing

04

Professional Design & Print Standards

Premium quality printing with industry-leading design standards for maximum impact

05

Dedicated Support

Personalized assistance from initial booking through final print delivery

📞

Book Your Advertisement Slot Now

Frequently Asked Questions

The Participants Directory & Buyers Guide is a 160-page official publication created for the 49th Chennai Book Fair. It helps visitors navigate the fair, discover publishers and serves as a reference guide during and after the event.

Your advertisement will be seen by:
● Lakhs of book fair visitors
● Families, students and avid readers
● Publishers, authors and booksellers
● Institutions and bulk buyers
This is a mixed audience of end consumers and industry professionals.

Yes. The Chennai Book Fair is a public event and attracts a large number of end users, including families, students and book readers from across Tamil Nadu.

Yes. Visitors use the directory to:
● Locate stalls and publishers
● Plan their fair visit
● Discover new brands and offerings
It is functional, not promotional junk—so it gets used.

Yes. We can assist with basic layout guidance to ensure your advertisement meets print specifications. Final artwork must be approved before print.

● Format: PDF / AI / CDR
● Colour mode: CMYK
● Resolution: 300 DPI
● Bleed: As specified
Detailed specs will be shared after booking confirmation.

Your ad will be visible:
● Throughout the entire duration of the book fair
● During repeated use of the directory at the venue
● Even after the fair, as many visitors keep the directory

The directory is printed in standard batches of 20,000 copies. Advertisements are applicable to one print batch. Further batches may be printed based on deman.