A 160-page professionally published
directory
Distributed during the 49th Chennai
Book Fair
Used by:
Serves as:
This is a guide that visitors carry with them — not a flyer they throw away.
Reach readers who are actively browsing, buying and discovering books.
Visitors spend hours at the fair, repeatedly referring to the directory
Ideal for brands targeting households, education, learning & lifestyle.
No ad skipping, no scrolling — your brand stays visible.
Many visitors take the directory home and keep it.
Publishers & bookstores
Educational institutions &
EdTech
platforms
Coaching centres & training
institutes
Schools, colleges &
universities
Courier Partner & Logistics
Banks & financial services
FMCG & household brands
Health, wellness & lifestyle
brands
Children-focused brands
Digital platforms & apps
Rs 20,000 + 5% GST
Rs 12,000 + 5% GST
Rs 6,500 + 5% GST
Price Upon Request
Purchased by visitors and participants for use throughout the book fair
Available at all the ticket counters and major book stalls
Circulated throughout the entire fair duration
Retained as a reference guide even after the event
Print Run: 60,000 - 1,00,000 copies
| Advertisement booking opens | 20 December 2025 |
| Artwork submission deadline | 25 December 2025 |
| Directory print date | 31 December 2025 |
| Book Fair dates | 07 January - 19 January 2026 |
Your trusted partner for impactful advertising
Decades of expertise in creating high-quality publications that deliver results
Official partnership ensuring authenticity and maximum reach at the book fair
Clear, upfront costs with no hidden fees - know exactly what you're investing
Premium quality printing with industry-leading design standards for maximum impact
Personalized assistance from initial booking through final print delivery
The Participants Directory & Buyers Guide is a 160-page official publication created for the 49th Chennai Book Fair. It helps visitors navigate the fair, discover publishers and serves as a reference guide during and after the event.
Your advertisement will be seen by:
● Lakhs of book fair visitors
● Families, students and avid readers
● Publishers, authors and booksellers
● Institutions and bulk buyers
This is a mixed audience of end consumers and industry professionals.
Yes. The Chennai Book Fair is a public event and attracts a large number of end users, including families, students and book readers from across Tamil Nadu.
Yes. Visitors use the directory to:
● Locate stalls and publishers
● Plan their fair visit
● Discover new brands and offerings
It is functional, not promotional junk—so it gets used.
Yes. We can assist with basic layout guidance to ensure your advertisement meets print specifications. Final artwork must be approved before print.
● Format: PDF / AI / CDR
● Colour mode: CMYK
● Resolution: 300 DPI
● Bleed: As specified
Detailed specs will be shared after booking confirmation.
Your ad will be visible:
● Throughout the entire duration of the book fair
● During repeated use of the directory at the venue
● Even after the fair, as many visitors keep the directory
The directory is printed in standard batches of 20,000 copies. Advertisements are applicable to one print batch. Further batches may be printed based on deman.
2024 Chennai Book Fair Official Directory. All Rights Reserved. | Developed by SBBS